About Us

It's time to get dressed again

Chelsea Street Designs was born in Australia in 2023 with a simple premise. Clothes are supposed to be fun, easy and make you feel amazing.

I've long been obsessed with 60s and 70s fashion and the mod aesthetic of Swinging London. The flatter-everyone shift dresses. The bold colour ways. The glamour. My mother Di is a true icon of this dream era. She's always understood the power of stepping out knowing you look fab. Forever impeccable from head to polished toe and never without a perfectly applied lip, Di's eye for style and colour is flawless. I loved poring through her photos from 70s London, fabulously adorned in clothes she made herself. Chelsea Street Designs started with an ongoing frustration of just not being able to find the clothes I wanted to wear. Years and plenty of sweat and tears in the making, my first Chelsea St collection of shift minidresses are made for me, but are a celebration of every woman who just wants to step out feeling amazing.

The business began during COVID lockdown, giving me the time to focus on a long-time dream—designing my own line of dresses. I wanted a creative outlet that fit alongside my main role as a mother of three—something just for me that reflected my love for beautiful, aesthetically pleasing design.

I believe in high-quality, timeless pieces that don’t come with a designer price tag. My goal was to create feminine, versatile dresses that go from day to night and flatter real bodies—like mine, with a size 8 top and size 12 bottom. The shift dress, inspired by my love of 60s fashion, became my ideal style.

Pockets were non-negotiable. Big, deep ones—especially for the ADHD women out there. It’s a thing.

And no dry cleaning. Clothes should be worn and enjoyed, not avoided because of extra costs or hassle.

I’m driven mostly by my mental health. I like to make sure I exercise most days, ensure that my babies (teenagers) are OK, and everything is running smoothly at home. For me, I need me time, whatever that looks like. I’m a girls girl. Could not live without my girlfriends. I love music and dancing. My husband is a music producer so music plays a very big role in our lives. But mostly, I’m a mum. Uber driver, emotional coach, shareholder in Coles.

I want life to be simple. Simple and easy. There is so much in life that we cannot control, so what we can control, let’s make it as easy and simple as possible. Including what to wear, how to wear it, how to look after it. Minimise stress and decision making. Let the outfit speak for itself.

I’d love to see this brand expand beyond the mini dress. Sticking with the 60s aesthetic, create more gorgeous easy wearable clothes that stand out from a crowd and ultimately create some menswear as I feel there’s a gap in the market for funky menswear.

Having lived in London where fashion is so fun and diverse, I want to see more of that in Australia. People expressing themselves through fashion, taking risks and feeling confident doing so. All of our dresses are limited edition rather than mass produced, so your dress won’t be seen everywhere. It’s special and unique.

Beyond business I highly value my family, friends and community. I like to be present in each day and am a dedicated mum who absolutely adores her kids - they are my main job right now so I like to keep life pretty simple as they are coming through their teens years. I love travel (even though I don’t get to do much these days), committed to my pilates, ocean swims, loud music, dancing, connecting with my community and scrambling along with ADHD. It’s an interesting gig!

Every one of our garments is designed by me and locally manufactured in Sydney, Australia and is ethically compliant. I strongly believe in keeping manufacturing local, not only to support our economy but also manage quality control.

How we do things at Chelsea Street

And we hold all our designs to a few basic principles to deserve a place in your wardrobe. Only the most where-anywhere, timeless designs make the cut. And they'd better be unapologetically feminine and cool, too. Our designs are built to last and when it comes to quality, no slackers are allowed.

Chelsea St designs have big wow factor, and we want that to be all yours. Not something you share with three other ladies at the party. When you pick up one of our minis, you're buying one of just a few of its kind. Our collections are designed and made in Australia in small quantities so you'll never be afraid to answer the inevitable "where did you get that?!"

Colour can transform a bad day almost as quickly as a blowdry and spray tan. We're sick of buying the same white tank and grey t-shirt over and over again. Chelsea Street Designs worship at the feet of the colour gods, and resuscitate the stunning colour ways of the past. Modernised with pockets, of course.

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About Us

About Us

It's time to get dressed again

Chelsea Street's Story

Brand Story

My Mission

My Vision

Values and Community

How we do things at Chelsea Street

Clothes should work hard to earn their hanger space.

We don't want to look the same as everyone else.

There's nothing sexy about 50 shades of grey.

Popular Searches

Popular Products

Popular Searches

Popular Products

About Us

About Us

It's time to get dressed again

Chelsea Street's Story

Brand Story

My Mission

My Vision

Values and Community

How we do things at Chelsea Street

Clothes should work hard to earn their hanger space.

We don't want to look the same as everyone else.

There's nothing sexy about 50 shades of grey.

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