It's time to Get Dressed again
Chelsea Street Designs was born in Australia in 2023 with a simple premise. Clothes are supposed to be fun, easy and make you feel amazing.
Chelsea Street's Story
I've long been obsessed with 60s and 70s fashion and the mod aesthetic of Swinging London. The flatter-everyone shift dresses. The bold colour ways. The glamour.
My mother Di is a true icon of this dream era. She's always understood the power of stepping out knowing you look fab.
Forever impeccable from head to polished toe and never without a perfectly applied lip, Di's eye for style and colour is flawless. I loved poring through her photos from 70s London, fabulously adorned in clothes she made herself.
Chelsea Street Designs started with an ongoing frustration of just not being able to find the clothes I wanted to wear.
Years and plenty of sweat and tears in the making, my first Chelsea St collection of shift minidresses are made for me, but are a celebration of every woman who just wants to step out feeling amazing.
How we do things at Chelsea Street
Clothes should work hard to earn their hanger space.
And we hold all our designs to a few basic principles to deserve a place in your wardrobe. Only the most where-anywhere, timeless designs make the cut. And they'd better be unapologetically feminine and cool, too. Our designs are built to last and when it comes to quality, no slackers are allowed.
We don't want to look the same as everyone else.
Chelsea St designs have big wow factor, and we want that to be all yours. Not something you share with three other ladies at the party. When you pick up one of our minis, you're buying one of just a few of its kind. Our collections are designed and made in Australia in small quantities so you'll never be afraid to answer the inevitable "where did you get that?!"
There's nothing sexy about 50 shades of grey.
Colour can transform a bad day almost as quickly as a blowdry and spray tan. We're sick of buying the same white tank and grey t-shirt over and over again. Chelsea Street Designs worship at the feet of the colour gods, and resuscitate the stunning colour ways of the past. Modernised with pockets, of course.