CHELSEA ST DESIGNS

Privacy Policy

Last updated: April 2026

Chelsea Patterns Pty Ltd  |  ABN 77 655 221 640  |  Sydney, NSW, Australia

Chelsea Patterns Pty Ltd (trading as Chelsea St Designs) operates this store and website, including all related information, content, features, tools, products and services, in order to provide you, the customer, with a curated shopping experience (the "Services"). Chelsea St Designs is powered by Shopify, which enables us to provide the Services to you.

This Privacy Policy describes how we collect, use, and disclose your personal information when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy controls with respect to the collection, processing, and disclosure of your personal information.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you acknowledge that you have read this Privacy Policy and understand the collection, use, and disclosure of your information as described in this Privacy Policy.

Personal Information We Collect

When we use the term "personal information," we are referring to information that identifies or can reasonably be linked to you or another person. Depending on how you interact with the Services, we may collect or process the following categories of personal information:

• Contact details including your name, address, billing address, shipping address, phone number, and email address.

• Financial information including credit card, debit card, payment card information, transaction details, form of payment, payment confirmation, and other payment details.

• Account information including your username, password, security questions, preferences, and settings.

• Transaction information including the items you view, put in your cart, or purchase, return, exchange, or cancel, and your past transactions.

• Communications with us including the information you include when sending a customer support enquiry or contacting us directly.

• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.

• Usage information including information regarding your interaction with the Services, such as how and when you interact with or navigate the website.

How We Collect Your Personal Information

We may collect personal information from the following sources:

• Directly from you — when you create an account, visit or use the Services, make a purchase, communicate with us, or otherwise provide us with your personal information.

• Automatically through the Services — from your device when you visit our website, including through the use of cookies and similar technologies.

• From our service providers — including Shopify (our eCommerce platform), Klaviyo (email marketing), and payment processors, when they collect or process your personal information on our behalf.

How We Use Your Personal Information

We may use your personal information for the following purposes:

Providing and Improving Our Services

We use your personal information to process your payments, fulfil your orders, manage your account, arrange for shipping, facilitate returns and exchanges, send order-related notifications, and create a personalised shopping experience for you.

Marketing and Communications

With your consent, we may use your personal information to send you marketing and promotional communications by email, such as news about new collections, special offers, and exclusive updates. You can opt out of marketing emails at any time by clicking the unsubscribe link in any email we send. If you opt out, we may still send you non-promotional emails such as those about your account or orders.

Security and Fraud Prevention

We use your personal information to authenticate your account, provide a secure payment and shopping experience, and detect or investigate possible fraudulent or illegal activity.

Legal Compliance

We may use your personal information to comply with applicable laws, respond to valid legal process, or enforce our terms and policies.

How We Share Your Personal Information

We may disclose your personal information to third parties in the following circumstances:

• With Shopify and other service providers who perform services on our behalf, including payment processing, data analytics, customer support, cloud storage, and fulfilment and shipping.

• With Klaviyo, our email marketing platform, to facilitate promotional and transactional email communications.

• When you direct or consent to the disclosure of certain information to third parties, such as to arrange shipping of your order.

• In connection with a business transaction such as a merger, acquisition, or sale of assets, subject to applicable legal obligations.

• To comply with applicable legal obligations, including to respond to subpoenas, search warrants, or similar requests, or to protect or defend our rights or the rights of our users.

Our Relationship with Shopify

Our Services are hosted by Shopify, which collects and processes personal information about your access to and use of the Services in order to provide and improve the Services for you. Information you submit to the Services will be transmitted to and shared with Shopify, as well as third parties that may be located in countries other than where you reside.

To learn more about how Shopify uses your personal information and any rights you may have, you can visit the Shopify Consumer Privacy Policy at https://www.shopify.com/legal/privacy and the Shopify Privacy Portal at https://privacy.shopify.com/en.

Cookies and Tracking Technologies

We use cookies and similar tracking technologies on our website to enhance your browsing experience, remember your preferences, analyse site traffic, and deliver relevant content. You can control cookie settings through your browser settings, though disabling certain cookies may affect the functionality of the site.

Third Party Links

Our website may contain links to third-party websites or platforms, including our social media pages. We are not responsible for the privacy practices of those sites. We encourage you to review the privacy policies of any third-party sites you visit.

Security and Retention of Your Information

We take reasonable measures to protect your personal information from unauthorised access, use, or disclosure. However, no security measures are perfect or impenetrable, and we cannot guarantee the absolute security of your information.

We retain your personal information for as long as necessary to provide our Services, comply with legal obligations, resolve disputes, and enforce our agreements.

Your Rights and Choices

Depending on where you live, you may have some or all of the following rights in relation to your personal information:

• Right to Access — you may request access to the personal information we hold about you.

• Right to Delete — you may request that we delete personal information we maintain about you.

• Right to Correct — you may request that we correct inaccurate personal information we hold about you.

• Right of Portability — you may request a copy of the personal information we hold about you.

• Right to Opt Out of Marketing — you may opt out of receiving marketing emails at any time by clicking the unsubscribe link in any email we send you.

To exercise any of these rights, please contact us using the details below. We may need to verify your identity before processing your request. We will respond in a timely manner as required under applicable law.

Australian Privacy Act

Chelsea Patterns Pty Ltd is subject to the Privacy Act 1988 (Cth) and the Australian Privacy Principles (APPs). If you are an Australian resident and you believe we have not handled your personal information in accordance with the Privacy Act, you may contact us to raise your concern. If you are not satisfied with our response, you may lodge a complaint with the Office of the Australian Information Commissioner (OAIC) at www.oaic.gov.au.

Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes to our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website and update the "Last updated" date accordingly. We encourage you to review this policy periodically.

Contact Us

If you have any questions about this Privacy Policy, wish to exercise any of your rights, or have a complaint about how we have handled your personal information, please contact us:

Business name: Chelsea St Designs (Chelsea Patterns Pty Ltd)

ABN: 77 655 221 640

Location: Sydney, New South Wales, Australia

Email: info@chelseastdesigns.com

Website: chelseastdesigns.com

© 2026 Chelsea Patterns Pty Ltd trading as Chelsea St Designs. All rights reserved.